Client: Sennheiser x NXNE

Date: March 2014

Role: Freelancer

Sennheiser wanted to create a fun and interactive game for participants of NXNE (North by Northeast Music & Arts Festival). I was asked to design scavenger hunt instructions and posters; staying consistent with Sennheiser’s brand identity.

Overall, this campaign was a success, reaching more users in a day on Facebook than in a span of 7 days of the highest performing campaign. There was overall increase in Organic and Paid Reach on Facebook. Twitter had 1.8 million impressions with an increase of 10% followers.